Premier Cool, a popular antibacterial cooling bar soap brand in Nigeria, has unveiled a new nationwide consumer reward campaign tagged “10K for 10K”, in partnership with digital banking platform PalmPay.
The promotion will reward 10,000 Nigerians with ₦10,000 each, translating to a total cash payout of ₦100 million, credited instantly to winners’ PalmPay wallets.
The promo officially runs from January 12 to April 11, 2026, with 111 winners selected daily throughout the three-month period.
According to the organisers, the campaign was introduced to provide financial relief to everyday Nigerians while rewarding brand loyalty. Managing Director of PZ Cussons Africa, Oghale Elueni, explained that the initiative reflects the company’s desire to support households amid current economic realities.
He noted that the promotion is designed to refresh consumers both financially and emotionally through a trusted household brand.
How to Participate
Consumers can enter the promo by following three simple steps:
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Purchase a promo-enabled Premier Cool 110g bar (Ultimate or Black variant)
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Unwrap the soap to find a unique code and scan the QR code on the pack
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Enter the code on the PalmPay app for an instant draw and chance to win ₦10,000
Winners receive their cash rewards immediately in their PalmPay wallets.
New PalmPay users who participate in the campaign will also receive a welcome bonus of up to ₦5,550, adding extra value to first-time users.
PalmPay Reinforces Everyday Value
Managing Director of PalmPay Nigeria, Chika Nwosu, described the collaboration as a practical way of delivering everyday financial benefits to Nigerians. He stated that partnering with a long-standing consumer brand aligns with PalmPay’s mission of making banking more accessible and impactful for daily living.
Rewarding Loyalty Through Trusted Brands
Premier Cool said the promo reflects its long-standing commitment to consumer satisfaction, adding that freshness should come with tangible rewards. The campaign further strengthens the brand’s reputation as a reliable household name backed by decades of heritage under PZ Cussons.
About PalmPay
PalmPay is a leading digital banking platform focused on financial inclusion across emerging markets. Since launching operations in Nigeria in 2019, the platform has grown to over 35 million users and processes millions of transactions daily.
PalmPay currently operates in Nigeria, Ghana, Tanzania, and Bangladesh, offering services such as mobile payments, savings, and micro-insurance through its app and agent network.
